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Businesses use trademarks to make their products and services stand out. Through a trademark, a business is able to build commercial value, reputation and goodwill in the eyes of its customers. But, before a trademark becomes your business’ exclusive property, you...
Outsourcing certain aspects of your business has some benefits like cutting costs and increasing operational efficiency. However, it may come at a cost. For example, your trade secrets may be exposed to the outsourcing company, which may affect you if such information...
Starting a business is exciting and owners are often eager to get things in motion. However, rushing in and not considering fundamental legal protections can often result in disputes arising further down the line. Trademarks are symbols, slogans or designs that are...
In recent years, there has been a reckoning for many teams that use American Indian names and iconography. Prevailing winds in many communities have made the usage problematic. The Washington Football Team is still working on a new name, but the baseball team known as...
It may have taken many years to establish your company and trade secrets could be fundamental to its success. Essentially, trade secrets are methods that cannot be easily replicated and are key to the profitability of your company. Thus, trade secrets are something...
When you are getting started, it can be easy to underestimate the value of your branding and other intellectual property. You know larger organizations need trademark protection, but it can be challenging to know when it is time to seek protection of your own. The...
The company-formerly-known-as-Facebook is now called “Meta,” and its leaders want everybody to know that the future is here – in the form of something called the “Metaverse.” What’s the Metaverse? At its most basic, it’s a virtual world where people – via their...
Your organization bought several pieces of music to be used in television, radio and internet advertisements. You have been happy with the music — it is popular and seems to lead to customers having positive feelings about your products. You heard a different jingle...
Not all business information qualifies to be referred to as a trade secret. To meet the threshold and thus be protected from misappropriation, three things need to be true: It needs to be secret, it needs to give your company a competitive advantage and you need to...
Creating your brand has many components. In addition to your products and logos, you have to consider your product’s image for your customers. A significant part of your brand’s image comes from a combination of your trademark and trade dress. When your customer picks...
