Trademarks

Trademark infringement isn’t always as cut-and-dried as someone stealing a logo, name or something else that a company has trademarked. Trademark “dilution” is a common type of trademark infringement. It can be just as damaging to your organization, your brand and...

It’s common for someone to see trademark symbols when looking at a logo, packaging, name or service. The marks ® or ™ are there to inform people that a word, phrase, design or combination that identifies and distinguishes unique goods and services is trademark...

Some of the most valuable elements of your business can include those that make it identifiable to consumers and distinct from your competitors. You can protect these creative components with a trademark, and you can protect your trademark by taking action against...

Depending on your age and interests, you may instantly recognize certain sounds – whether it’s the “chung-chung” that opens each Law and Order episode, Darth Vader’s raspy, mechanical breathing under his mask or the giggle of the Pillsbury Doughboy. Those familiar...

Over the last five years, business has changed drastically. Not only have many companies changed their business model, but some have also changed their perspective on what a product is. Not long ago, a trademarked product was something you could hold in your hand, and...

Many of the products we use today were brand names before succumbing to gradual use as a generic term. Bubblewrap, dumpster and chapstick, for example, were all brand names each unique to their company. Today, they have lost their original identity to genericide. ...

Building your business and your brand are an essential part of your company’s success. Your clients count on your trademark to represent the quality behind your products and services. If your trademark is at risk, it could jeopardize your entire brand. While there may...

Forming a strong recognizable brand takes time and hard work. All the effort can be wasted though if you fail to trademark your brand. Protecting your brand can stop your competition from creating similar identities and taking customers from under your nose.  It may...

As you get your new business set up, you know that you can trademark things like your logo and other identifying marks. It's very important to do this to make sure there is no confusion among consumers and to protect the brand that you're creating. But what about the...