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Over the last five years, business has changed drastically. Not only have many companies changed their business model, but some have also changed their perspective on what a product is. Not long ago, a trademarked product was something you could hold in your hand, and...
Many small businesses in the United States are owned by former military veterans. In fact, some estimates put this at more than two and a half million businesses that are veteran-owned in the United States. This is quite a substantial share of the market and...
Many of the products we use today were brand names before succumbing to gradual use as a generic term. Bubblewrap, dumpster and chapstick, for example, were all brand names each unique to their company. Today, they have lost their original identity to genericide. ...
Building your business and your brand are an essential part of your company’s success. Your clients count on your trademark to represent the quality behind your products and services. If your trademark is at risk, it could jeopardize your entire brand. While there may...
Forming a strong recognizable brand takes time and hard work. All the effort can be wasted though if you fail to trademark your brand. Protecting your brand can stop your competition from creating similar identities and taking customers from under your nose. It may...
As you get your new business set up, you know that you can trademark things like your logo and other identifying marks. It's very important to do this to make sure there is no confusion among consumers and to protect the brand that you're creating. But what about the...
Building a business comes with many layers. One of the most critical pieces of your company is the information that makes your products or services different. While your employees may not intend to disclose your trade secrets to your competitors, asking them to sign a...
Trade secrets, innovations, developments and original ideas are invaluable to modern businesses. Collectively, these are your business’s intellectual property. Unfortunately, these things are so valuable that they are often the target of theft. As a business owner,...
Trade secrets are very important to the future of your business, and you need to know how to protect them so that they don't fall into the wrong hands. If the competition gets your trade secrets, that can dramatically hurt your plans for the future and may eliminate a...
Non-fungible tokens (NFT) are units of data stored on a digital ledger or blockchain. This unit of data can represent a real-world object, like a piece of art or video. The owner of the NFT can then trade or sell it, similar to how one would handle a tangible item....
