Building your business and your brand are an essential part of your company’s success. Your clients count on your trademark to represent the quality behind your products and services.
If your trademark is at risk, it could jeopardize your entire brand. While there may be ways to recover your image, it could be a long road, so it is essential to protect your branding.
Here are some of the ways your trademark could be at risk.
Skipping proper protection
It can be tempting to delay seeking protection for your trademark. The process can seem daunting and expensive.
However, when you delay submitting your application, your trademark is at risk, and you may have little recourse to reclaim your branding. The first step to protecting your trademark is submitting your application to the U.S. Patent and Trademark Office (USPTO) so that there is a record of when you started using your mark.
Protecting your mark
Once you have the appropriate protection for your trademark, it is essential to be on the lookout for those who may try to use it. While registering your trademark will prove that you have the earlier claim, you will need to watch for others who may try to use your mark.
Don’t forget to renew and maintain
Once your trademark is registered, you will need to maintain and renew your registration. Between the fifth and sixth years of your registration, you must file maintenance paperwork to keep your trademark.
Your registration on your trademark will last for 10 years. After 10 years, you will need to renew your registration every 10 years, or you could risk losing your trademark.
Your trademark represents your investment in your company and your brand. It is essential to protect your trademark and the integrity of your business.