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Why trademarks are important for your new business

On Behalf of | Feb 7, 2022 | Trademarks |

Starting a business is exciting and owners are often eager to get things in motion. However, rushing in and not considering fundamental legal protections can often result in disputes arising further down the line. 

Trademarks are symbols, slogans or designs that are unique to your brand. When starting out, it is vital to protect and register your trademarks and here’s why:

Trademarks help establish your name

As a startup, you are probably trying to break into the marketplace. This means that you need to stand out from the competition. To do this, you need a unique brand that consumers will be drawn to, and trademarks are fundamental to this. 

Additionally, if you have early success, competitors will notice this and want to replicate it. By securing your intellectual property, you reduce the risk of the competition simply stealing your hard work and passing it off as their own. 

Trademarks offer longevity for your brand

As well as helping to establish your brand in the beginning, a trademark can offer your company longevity. 

Many of the household names in the corporate world today started decades (or even hundreds of years) ago. They all have one thing in common: They have names and brands that we recognize as nobody else’s. Their trademarks are protected. 

You need the legal security of trademarks

If you don’t register your slogans, names and company designs, then you run the risk of coming under legal challenges at some point. Having watertight legal documents at hand offers your significant protection should a legal dispute arise. 

Taking steps to protect your intellectual property will bring multiple benefits to your company. As you establish and grow your brand, be sure to take note of your legal rights