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Your organization bought several pieces of music to be used in television, radio and internet advertisements. You have been happy with the music — it is popular and seems to lead to customers having positive feelings about your products. You heard a different jingle...
Not all business information qualifies to be referred to as a trade secret. To meet the threshold and thus be protected from misappropriation, three things need to be true: It needs to be secret, it needs to give your company a competitive advantage and you need to...
Creating your brand has many components. In addition to your products and logos, you have to consider your product’s image for your customers. A significant part of your brand’s image comes from a combination of your trademark and trade dress. When your customer picks...
