Your organization bought several pieces of music to be used in television, radio and internet advertisements. You have been happy with the music — it is popular and seems to lead to customers having positive feelings about your products. You heard a different jingle...
Combining Technical Knowledge And Legal Action Since 2002
Month: December 2021
More tips for keeping trade secrets safe
Not all business information qualifies to be referred to as a trade secret. To meet the threshold and thus be protected from misappropriation, three things need to be true: It needs to be secret, it needs to give your company a competitive advantage and you need to...
What is trade dress and why is it important to protect it?
Creating your brand has many components. In addition to your products and logos, you have to consider your product’s image for your customers. A significant part of your brand’s image comes from a combination of your trademark and trade dress. When your customer picks...