Creating your brand has many components. In addition to your products and logos, you have to consider your product’s image for your customers. A significant part of your brand’s image comes from a combination of your trademark and trade dress. When your customer picks...
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Houston Business Law Blog
Can you trademark a business slogan?
A great catchphrase can go a long way in helping you establish your brand in the marketplace. For a business, a catchphrase can be in the form of a slogan. A slogan typically becomes an integral part of the business’ “brand” and contributes to its fame and success....
Why trademark monitoring is vital for your business
A trademark is important to your business. It helps your consumers distinguish between companies and assures them of the quality of the product or service they purchase. A trademark also carries the brand identity of your business. It is, therefore, essential to...
How long should I wait to file for trademark protections?
Trademark protections are an important step towards protecting a mark, symbol or saying that distinguish your brand. A failure to promptly get these protections can leave your brand vulnerable to competition. A popular example of trademarks is Emeril Lagasse’s...
Can intellectual property law protect a website?
Often, a website is integral to, if not the driving force behind, your business. However, at times, business owners neglect to consider whether or not their website can be protected. As one of your most valuable business assets, protecting your website should be a top...
How can you protect your t-shirt designs?
If you’re starting a t-shirt business, one of the things to consider is copyrighting your t-shirt designs. Your designs stand to make you a significant income if they go viral or are popular, so it is smart to copyright your images to protect them against theft. Your...
In Texas trade secrets lawsuits, can secrecy be protected?
Texas individuals and businesses who have trade secrets must do whatever they can to protect them. Since these can be inordinately valuable and take a significant amount of time and work to formulate, another person or entity that steals it should be held accountable....
Trademark infringement remedies extend beyond the TTAB
The Trademark Trial and Appeals Board (TTAB) works to determine whether an applicant can register a trademark with the federal government. They do not have the power to determine matters of infringement, unfair competition, or award damages. Instead, a trademark...
Nike flexes muscles, shows the power of trademark protections
Trademarks are legal tools that can help inventors and businesses protect their intellectual property. Nike recently tested the reach of this tool when the shoe manufacturing giant took on a case against a project associated with pop sensation Lil Nas X for an alleged...
Nondisclosure agreements can help protect intellectual property
When a business owner wants to invite a partner into their business there is often a nondisclosure agreement or confidentiality agreement that is entered into. When a nondisclosure agreement, or NDA, is drafted there are certain terms that need to be reviewed and...