Many of the products we use today were brand names before succumbing to gradual use as a generic term. Bubblewrap, dumpster and chapstick, for example, were all brand names each unique to their company. Today, they have lost their original identity to genericide. ...
Combining Technical Knowledge And Legal Action Since 2002
Houston Business Law Blog
What are ways my trademark is at risk?
Building your business and your brand are an essential part of your company’s success. Your clients count on your trademark to represent the quality behind your products and services. If your trademark is at risk, it could jeopardize your entire brand. While there may...
When should you consider trademarking your brand?
Forming a strong recognizable brand takes time and hard work. All the effort can be wasted though if you fail to trademark your brand. Protecting your brand can stop your competition from creating similar identities and taking customers from under your nose. It may...
Can you trademark a color scheme?
As you get your new business set up, you know that you can trademark things like your logo and other identifying marks. It's very important to do this to make sure there is no confusion among consumers and to protect the brand that you're creating. But what about the...
Can NDAs protect my company’s trade secrets?
Building a business comes with many layers. One of the most critical pieces of your company is the information that makes your products or services different. While your employees may not intend to disclose your trade secrets to your competitors, asking them to sign a...
How can you prevent intellectual property theft?
Trade secrets, innovations, developments and original ideas are invaluable to modern businesses. Collectively, these are your business’s intellectual property. Unfortunately, these things are so valuable that they are often the target of theft. As a business owner,...
Trade secrets revealed in 4 main ways
Trade secrets are very important to the future of your business, and you need to know how to protect them so that they don't fall into the wrong hands. If the competition gets your trade secrets, that can dramatically hurt your plans for the future and may eliminate a...
Will my business need IP protections for NFTs?
Non-fungible tokens (NFT) are units of data stored on a digital ledger or blockchain. This unit of data can represent a real-world object, like a piece of art or video. The owner of the NFT can then trade or sell it, similar to how one would handle a tangible item....
Trademark basics: Reasons your trademark may be refused
Businesses use trademarks to make their products and services stand out. Through a trademark, a business is able to build commercial value, reputation and goodwill in the eyes of its customers. But, before a trademark becomes your business’ exclusive property, you...
How can you keep your trade secrets safe when outsourcing?
Outsourcing certain aspects of your business has some benefits like cutting costs and increasing operational efficiency. However, it may come at a cost. For example, your trade secrets may be exposed to the outsourcing company, which may affect you if such information...